Wine Enthusiast Magazine has an excellent Wine Consumption Trends article about what the Wine Market Council, together with expert panelists reveal about what, why and where Americans are drinking.
Here are nine wine consumption trends that market research and panelists revealed.
As the economy improves, 20% of wine drinkers are eating out more and paying more for wine.
Chardonnay and Cabernet Sauvignon are no longer the traditional picks. Increasing in popularity is Prosecco, red blends, French rosé and New Zealand Sauvignon Blanc.
Consumers bought 4.4% more on wine but are cutting on beer purchases. Beer drinkers are not cutting back on wine. In fact, 20% of craft wine drinkers are drinking more wine.
Even though wine drinkers are buying higher priced wines, they have forced popular brands to hold their prices. This trend has allowed wineries to introduce new branded wines at higher prices and leave the price of familiar brands alone.
People are more likely to order wine is if it is available by the glass. Another factor to purchasing more wine was if the wine comes with the dinner ordered.
64% of wine drinkers are more likely to order wine at Italian restaurants than other types of eateries.
Some of the panelists agree that screwcaps are not putting people off anymore. In fact, Master Sommelier Jason Smith of MGM Resorts International said his team of sommeliers are happy to twist them off and pour.
Wine drinkers are purchasing significantly more canned wine than a year ago. The is occurring in places, like sporting events, parks and beaches where glass is prohibited. But the experts claim not every wine tastes good coming out of an aluminum can. This trend may be a short-term fade.Read more here »