Craveyon’s Merlot Love Potion No. 5

Craveyon’s Merlot Love Potion No. 5

Valentine’s Day is an ideal time to try Craveyon’s Merlot Love Potion, the Merlot No. 5.  Smooth, round with just enough structure to give it some sexy sass, this 2013 vintage is already a Crave Favorite.

A savvy marketing agency could wax enthusiastic calling it “a romantic marriage blending the classic elegance of Chanel No. 5 and exciting sensuality from the Love Potion No. 9 lore, irresistibly spiked with David Lee Roth’s upbeat version of Mambo No. 5” – a little bit of you makes you my wine!  {wink}

While that makes for a great story, it isn’t exactly how Craveyon’s luscious Merlot got its No. 5 moniker. Read on…

Blind Ballot Bar™

As a membership perk, our wine subscription members are invited to participate in an anonymous wine tasting - rating 5 or 6 not yet bottled wines at monthly Crave Events. Their input assists us in deciding the next wine to bottle under the Craveyon label.  

All wines are tasted anonymously and no one has any idea what is in each bottle, even the person pouring the wine. The team loves to shake things up by including different varietals using this anonymous process, so you never know what you might be tasting.

In addition to being fun, it’s also informative as you always learn something new or expand your palate by tasting unknown wines. Listening to others and sharing observations with fellow tasting seat mates also gives you more confidence with wine tasting, heightening the overall experience.  

Merlot No. 5 – The Rest of the Story

At an anonymous wine tasting, you are asked to rate each wine on a scale of 1 to 5 with 5 being the best. Feel free to guess the varietal or add comments on the rating sheet, and be sure to leave the rating sheet with the pourer so your opinion can be included.

It turns out that this particular wine was the 5th choice in the lineup and it was also the most popular wine that evening. So as they say in show business, now you have the rest of the story.

Members enjoy this special perk that adds value to their wine club subscription. Listening to member feedback means Craveyon bottles a wine that fits the cravings of the core membership group. Win-Win all the way.

You say MerLO, I say Mer-LOT

Adored, disparaged, blended, exalted, ignored. That is Merlot’s lot in life. Depending on the point in history and where grown, Merlot has been everything from the quintessential show stopper to a poorly executed fad to Mile’s whipping grape in Sideways.

Merlot is a Noble Grape, one the famed five red grapes of Bordeaux. A highly sought after blending grape in Bordeaux and throughout the world due to its softer, rounder flavors and tannins, some of the world’s best Super Tuscans are made by blending Merlot with Sangiovese.

Nor is Merlot always the proverbial bridesmaid. In Sideways, after Miles delivers his litany defaming Merlot (and to a lesser extent, Cabernet Franc) the movie closes with Miles quaffing his long-cellared bottle of 1961 Cheval Blanc. Ironically, this Grand Cru from the esteemed St. Emilion AOC contains just two of the five red Bordeaux grapes: Merlot and Cabernet Franc!

Craveyon’s Merlot Love Potion No.5

Mocha laced blackberry jam, and a hint of wild sage are invoked as you swirl this beautiful dark red wine in your mouth. It finishes with smooth, black tar over hickory tannins making a smoky, marinated London Broil a perfect pairing.

Grilled medium rare brushed with unsweetened blackberry preserves and topped with caramelized shallots. Add fingerling potatoes roasted in butter, sage and rosemary and grilled asparagus spears. Pour some Craveyon Merlot No. 5 and VOILA… the perfect Valentine’s dinner.


Cindy Lemos
Cindy Lemos


Cindy Lemos, known as the WinoGal, has a love of all things wine, especially when pairing with food and social events. Trained by Stewart Good at the esteemed Ahwahnee Hotel in Yosemite, she continues that passion and knowledge in her writing and by executing wine parties and dinners, informative wine tasting sessions and winery tours. She's followed wine makers from vineyard to harvest to crush, then through the often intricate process of creating wine. She loves to experiment with food and has a flair for creating menus that utilize her unique blend of “Southern Comfort tweaked with a fresh, Mediterranean zest.” You can follow her adventurous wine and food odyssey on Twitter and Facebook and here at Craveyon.


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